Whether you want to believe it since it spells "expense", print magazines will not wither away. They are still too much in demand from consumers and print still drives the internet. Yet the transition from the old MLS books to 4-color glossy real estate magazines to show listing photos, logos and personal agent photos was not a very creative one. Without professional guidance from trained advertising & marketing advisors, most of you simply settled for whatever publishers created for you, spending little or no time thinking about what you're doing, and you still base the value of your print advertising by the number of phone calls you received.

Herein lies only one of many problems. Most of you don't spend the time thinking about what you need to do because many agents don't fully understand the value and effective use of print advertising. And by doing so, you not only waste your money on ineffective advertising, you then turn and blame it on your print ads for not providing the results you wanted.

Would you expect a home owner to know everything there is to sell their home without using a professional Realtor? Of course not.  You can help them value their home, find and/or qualify buyers, an use resources not at the disposal of most home consumers. You often save them thousands of dollars and court appearances by avoiding common mistakes and pitfalls, and often sell their home faster than they could on their own...and for more money! Follow your own advice by seeking the help of an advertising/marketing professional who could save YOU thousands of dollars in ineffective ads? (not to mention resulting in more listings and more sales)

Rather than play the traditional Publisher who is happy to take you money and print whatever you want, regardless of whether it make sense or not, it is my goal to become a resource to help you become effective advertisers.  Over the next couple weeks I will gladly share not only my knowledge and experience, but from well known marketing experts.  Allow us to show you how to more effectively advertise and market yourself to achieve the success that many others have reached.

Subscribe to this blog and have this brought to your home page automatically, or come back next week and we'll start from the top.